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Tag: technology


Advertising & Branding

Integral Ad Science Expands Brand Safety Offering Globally

May 10, 2017

Via: Media Post

Ad-tech firm Integral Ad Science  (IAS) on Tuesday said it has expanded its brand safety solution to include eight content categories across 40 languages ranging from Arabic to Vietnamese. With the expanded offering, IAS is catering to global brands that […]


Advertising Technology

Ad-Tech Consortium Sets Deadline For People-Based Programmatic Advertising Specs

May 9, 2017

Via: Media Post

A consortium of ad-tech companies that plan to make people-based targeting available through wider channels to compete with Google, Microsoft and Facebook have begun to put together a timeline to quickly accomplish the task. “We’re not the first set of […]


Advertising Technology

Five Strategies to Put Humans in Control of Ad Tech

May 3, 2017

Via: Ad Age

Many have described ad tech as a black box sitting atop a runaway train, with marketers in the caboose, fearful to stay aboard but more fearful to get off. Left to the engineers alone, “quality digital advertising” is virtually an […]


Advertising Technology

41% Of Small Businesses Would Use An AI Robot To Handle Marketing, Advertising Needs

May 2, 2017

Via: Media Post

The Internet of Things can impact businesses of all sizes, even those that are small. Many small businesses are quite small, with 89% of small business owners working from home at least part of the time, based on a new […]


Advertising Technology

Why the Industry Needs a Gut-Check on Location Data Use

April 27, 2017

Via: Ad Age

Last year, ads for Goodwill were served to people whose mobile phones had been spotted at thrift shops or second-hand stores in the past. The goal was to convince people who were cleaning out their closets and drawers to consider […]


Advertising Technology

Ad Industry Powers Consider Adopting Ad Blocking on a Wide Scale

April 21, 2017

Via: Ad Age

The biggest players in advertising and tech are mapping out a strategy to kill off the digital ads that have been deemed as the absolute worst by consumers. The most likely approach is the adoption of a “technology” — the […]


Digital Media & Mobile, Media

4 Video Advertising Hacks Powerful Enough to Change Your Company

April 14, 2017

Via: Entrepreneur

Video is the most engaging ad format for modern consumers — and it is poised to explode into a whole new world of virtual reality formats and devices in coming years, cementing its place in the pantheon of entertainment. Knowing […]


Advertising Technology

How Being App-Happy Undermines Your Business

March 21, 2017

Via: Entrepreneur

Considering the runaway success of the app market, it’s easy to understand why many founders think their paths to unicorn status runs through App City. While some pundits were digging an early grave for apps, Apple was busy breaking records. […]


Advertising Technology

Why Marketers Increasingly Have to Adjust at Warp Speed to Cultural and Technological Change

March 15, 2017

Via: Adweek

There was a ton of talk at this year’s South by Southwest about digital transformation and customer experience, the buzz terms of 2017 so far in the marketing industry. Yet, SXSW speakers’ underlying message was fairly simple: Every brand has […]


Advertising Technology

How This Minneapolis Ad Agency Is Staying Ahead of Tech Trends

February 22, 2017

Via: Adweek

For Carter Jensen, installing cameras into ceilings and drilling digital displays into the walls of Minneapolis-based agency Periscope to test prototypes of new mobile and emerging technology is just a typical day at work. As Periscope’s senior emerging media and […]