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Tag: mobile


Digital Media & Mobile, Media

Mobile Ad Fraud Rates Double

May 10, 2018

Via: Media Post

Mobile ad fraud is worse than ever, new research suggests. Compared to 2017, mobile ad fraud rates almost doubled, notes mobile attribution provider Adjust. Throughout the year, Adjust’s fraud prevention technology rejected 7.3% of all paid installs. The fraud rates […]


Digital Media & Mobile, Media

4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them

February 22, 2018

Via: Adweek

Despite the explosion in mobile advertising (eMarketer pegs mobile to generate $70 billion in the U.S. this year, up from $47 billion in 2016), mobile advertising, by and large, still sucks. Creative is often jammed into small boxes and ad formats that […]


Digital Media & Mobile, Media

The 3 Trends That Will Take Mobile Ad Creativity Into a New Era

January 24, 2018

Via: Adweek

When data-driven analysts prognosticate about industries like mobile advertising, they tend to be very … well, data-driven. They look at increases in ad spend in certain areas, movements from big companies in the space or investments in certain technologies. While […]


Digital Media & Mobile, Media

10 common mistakes companies make with mobile

May 5, 2017

Via: Marketing Land

As we continue to become a mobile-first world, the importance of companies getting their digital experience right with their key stakeholders becomes increasingly important. Unfortunately, while many senior marketers understand the need to have a mobile experience, many are still […]


Advertising Technology

Mobile Tops Digital Ad Spend At $36 Billion

April 28, 2017

Via: Media Post

For the first time, more than half — or 51% — of the record $72.5 billion spent on digital advertising in the U.S. last year was on mobile ads, according to a report conducted by PwC US for the Interactive […]


Media, Television

Is Mobile About to Overtake Traditional TV Viewing?

April 20, 2017

Via: Adweek

Gone are the days when the only way to watch TV was from your couch. “You can watch content when you’re waiting in the doctor’s office. You can watch it when you’re waiting for your car to be repaired. It is […]


Digital Media & Mobile, Media

Snap Advertisers Can Now See If Their Ads Increase Foot Traffic

April 13, 2017

Via: Adweek

As Snap looks to build out an advertising business to rival Facebook’s and Google’s, the app is launching a new location-based product that lets businesses see whether people go to stores after seeing advertisements. The new ad product, Snap to Store, looks […]


Digital Media & Mobile, Media

Data, Tech Innovations Propel Mobile Video Content

March 14, 2017

Via: Media Post

Innovations in form factor, along with advances in connectivity, are driving adoption of video content on mobile. That’s according to a report from BMO Capital Markets Corp, which specifically points to enhanced capacity for data cards and broadband networks, increased […]


Digital Media & Mobile, Media

Mobile-First? Don’t Write Off The Tablet

March 10, 2017

Via: Media Post

We have all talked about a mobile-first world for a good couple of years. It has always seemed like an observation that splits the market into smartphones and desktop. There is a timely reminder today that this isn’t totally accurate. […]


Digital Media & Mobile, Media

Mobile Dominates Email Engagement, Study Says

March 2, 2017

Via: Media Post

Only two industries remain desktop dominant in email opens, according to SendGrid’s Global Email Benchmark report released Wednesday, compared to eight industries one year ago. The government and insurance industries are the sole remaining industries where the majority of emails […]