Top

Tag: mobile


Digital Media & Mobile, Media

10 common mistakes companies make with mobile

May 5, 2017

Via: Marketing Land

As we continue to become a mobile-first world, the importance of companies getting their digital experience right with their key stakeholders becomes increasingly important. Unfortunately, while many senior marketers understand the need to have a mobile experience, many are still […]


Advertising Technology

Mobile Tops Digital Ad Spend At $36 Billion

April 28, 2017

Via: Media Post

For the first time, more than half — or 51% — of the record $72.5 billion spent on digital advertising in the U.S. last year was on mobile ads, according to a report conducted by PwC US for the Interactive […]


Media, Television

Is Mobile About to Overtake Traditional TV Viewing?

April 20, 2017

Via: Adweek

Gone are the days when the only way to watch TV was from your couch. “You can watch content when you’re waiting in the doctor’s office. You can watch it when you’re waiting for your car to be repaired. It is […]


Digital Media & Mobile, Media

Snap Advertisers Can Now See If Their Ads Increase Foot Traffic

April 13, 2017

Via: Adweek

As Snap looks to build out an advertising business to rival Facebook’s and Google’s, the app is launching a new location-based product that lets businesses see whether people go to stores after seeing advertisements. The new ad product, Snap to Store, looks […]


Digital Media & Mobile, Media

Data, Tech Innovations Propel Mobile Video Content

March 14, 2017

Via: Media Post

Innovations in form factor, along with advances in connectivity, are driving adoption of video content on mobile. That’s according to a report from BMO Capital Markets Corp, which specifically points to enhanced capacity for data cards and broadband networks, increased […]


Digital Media & Mobile, Media

Mobile-First? Don’t Write Off The Tablet

March 10, 2017

Via: Media Post

We have all talked about a mobile-first world for a good couple of years. It has always seemed like an observation that splits the market into smartphones and desktop. There is a timely reminder today that this isn’t totally accurate. […]


Digital Media & Mobile, Media

Mobile Dominates Email Engagement, Study Says

March 2, 2017

Via: Media Post

Only two industries remain desktop dominant in email opens, according to SendGrid’s Global Email Benchmark report released Wednesday, compared to eight industries one year ago. The government and insurance industries are the sole remaining industries where the majority of emails […]


Digital Media & Mobile, Media

These Stats Show Why Global Marketers Must Shift Focus Even More to Smartphones

February 27, 2017

Via: Adweek

If you are a global marketer, the biggest opportunity afoot may be on smartphones, according to new research from Adobe that is being released today in conjunction with Mobile World Congress. By next year, iPhones, Androids, and other smartphones will […]


Digital Media & Mobile, Media

Mobile Ad Requests With Location Data On The Rise

February 16, 2017

Via: Media Post

Ad requests containing location data are booming, new research suggests. From 2015 to 2016, such requests rose 170%, according to mobile ad exchange Inneractive, which based the findings on an analysis of its own mobile ad traffic. Last year, the […]


Digital Media & Mobile, Media

iOS More Prone To Ad Fraud Attempts Than Android

February 8, 2017

Via: Media Post

Apple’s iOS platform is 50% more prone to fraudulent traffic than the Android mobile platform. That’s according to “The State of Mobile Ad Fraud 2016,” a report from ClicksMob, amobile performance platform that markets anti-fraud technology. Among the findings: –Perpetrators […]