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Tag: media


Advertising Technology

New Survey Data Proves It: Agencies Need to Be More Aggressive to Win Clients in 2018

December 18, 2017

Via: Adweek

If you’re not feeling it yet, you will. The changing agency and marketer landscape has significantly impacted the way agencies find and win new business. No longer can agencies exclusively rely on referrals and networking to drive the success of […]


Digital Media & Mobile, Media

2017: The year in social media

December 18, 2017

Via: Marketing Land

Social media has been in the spotlight for years; in 2017 it went under the microscope. Scrutiny surrounding Facebook’s and Twitter’s roles in Russian entities’ efforts to use their ad platforms to subvert the 2016 US presidential election followed them […]


Advertising Technology

Mad For Cryptocurrency? Now You Can Buy Advertising Tokens

December 15, 2017

Via: Media Post

MadHive — which develops blockchain technology for media and advertising, along with The Mad Foundation — will generate the sale of “Mad tokens,” a cryptocurrency to support an open blockchain network for the advertising industry. The network’s machine-learning strategy will […]


Media, Television

4 Trends in TV and Digital Media That Will Shake Up the Industry in 2018

December 15, 2017

Via: Adweek

Finding success as a digital media publisher in the past year has been a messy, frustrating pursuit. Digital entertainment media publishers and other news organizations turning to the same platforms as each other; it’s difficult to differentiate and therefore stand-out. […]


Digital Media & Mobile, Media

18 Bullish Stats About the State of U.S. Advertising

December 14, 2017

Via: Adweek

With so much existential debate around the future of agencies, the impact of automation and prophecies about the end of advertising as we know it, one can be forgiven for feeling that the industry is in a dark place. And, […]


Advertising & Branding

What Is A Millennial?

December 14, 2017

Via: Media Post

There is not one simple definition so there is not one simple strategy to reach them, and connect. The 37-year-old Millennial is … everything you’d expect from a millennial, and in some cases more. We have been evaluating millennial consumers […]


Digital Media & Mobile, Media

When Should You Gate Your Content? 3 Questions to Help You Decide

December 13, 2017

Via: Aberdeen Essentials

Gating content like white papers and e-books behind forms and pop-ups is now so popular and widespread that it’s difficult to find a modern website that doesn’t do it. Though perhaps obnoxious, it’s perfectly understandable given that lead generation has […]


Advertising Technology

5 futuristic advertising channels and the first rule of advertising dynamics

December 13, 2017

Via: Marketing Land

The average American sees several hundred ads a day (PDF) as they peruse the internet, watch TV or consume other ad-supported media.Surprisingly, this number has remained fairly constant since the end of World War II. We may see ads in different […]


Media, Television

iSpot.tv launches attention-getting analytics for TV ads

December 12, 2017

Via: Marketing Land

iSpot.tv monitors TV ads, getting regular data streams from software on 10 million Vizio TVs. The Bellevue, Washington-based company is now taking its ad monitoring a step further by releasing three analytics products to measure viewers’ attention when ads are shown. […]


Advertising & Branding

The True Costs of Ignoring Online Brand Safety

December 12, 2017

Via: Ad Age

In 2017, JPMorgan Chase and Procter & Gamble faced the brand safety crisis head-on. After its ads appeared next to offensive content, JPMorgan Chase cut the number of sites it advertised on from 400,000 to just 5,000 a month. P&G slashed its […]