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Tag: marketing


Advertising & Branding, Advertising Technology

Consumer Reports Launches First Ad Campaign Highlighting How It Keeps Companies Honest

May 25, 2018

Via: Adweek

Consumer Reports wants people to know it’s still “bringing the fine print into focus” on everyday purchases. The brand that’s been reviewing products for consumers since 1936 has debuted an ad campaign to freshen up its image and reach new […]


Digital Media & Mobile, Media

More Than Half Of Local Businesses Still Lack Mobile Strategy

May 24, 2018

Via: Media Post

When it comes to their favorite local shops, people will forgive a lot: higher prices for products and services; odd hours of operation; and maybe even less cleanliness than they’d allow a chain store. Still, no mobile presence is apparently […]


Digital Media & Mobile, Media, Television

VAB Launches Ad Campaign Promoting TV Commercials For Digital Startups

May 23, 2018

Via: Media Post

The Video Advertising Bureau is launching a video marketing campaign with a twist. While the ad campaign is meant to promote TV advertising (the tagline is “Television. Be Known.”), it is specifically highlighting efforts by companies that are digital disruptors, […]


Advertising Technology

Build a Strong Foundation to Ensure Future Content-Marketing Success

May 22, 2018

Via: Entrepreneur

When it comes to content marketing, we marketers are naturally results-oriented. We hit publish and immediately hope to see the views and downloads skyrocket. But the reality is that most content doesn’t drive results right away. But does that mean […]


Advertising & Branding, Advertising Technology

How to Determine if Your Brand Should Go With a Celebrity Endorser or Influencer

May 21, 2018

Via: Adweek

Celebrity endorsements are almost as old as advertising itself. In the 1700s, a British potter named Josiah Wedgwood produced a china set used by the queen, using her endorsement to dub himself the “potter to her majesty,” establishing his namesake […]


Advertising Technology

Ad Age Remotely Entertaining: What You Need to Know About 5G

April 4, 2018

Via: Ad Age

Fifth-generation wireless systems, or 5G, is at the tip of everyone’s tongue at Mobile World Congress in Spain this week. As the point person driving Intel’s stated evolution from a PC-centric company to a data-driven powerhouse, it stands to reason […]


Digital Media & Mobile, Media

Pixability Launches Video-Focused Self-Serve Ad Platform

April 4, 2018

Via: Media Post

Pixability, a video advertising software company, has launched a self-service video ad buying platform focused on YouTube, Facebook and Instagram. The new platform allows marketers or agencies to plan, buy and target specific audiences through a unified dashboard. The company […]


Advertising & Branding

How Loyalty Marketing Can Survive in a Gen Z World

April 3, 2018

Via: Adweek

We’re going deeper into 2018, which means the predictions, trends and what’s-in-store-isms of marketers everywhere are fading in favor of actual outcomes. But there is a sleeping giant amongst us that will have an ever-increasing role in almost every facet […]


Advertising & Branding

Advertising Falls To Lowest Share Of Time Spent With Media Ever

April 3, 2018

Via: Media Post

Even as consumer time spent with media continues to expand — inching up 0.3% last year — the percentage of time consumers spend with ad-supported media continues to decline, according to the 2018 edition of an annual report tracking and […]


Advertising Technology

Google AdSense launches new type of ad format that optimizes placements

April 2, 2018

Via: Marketing Land

Google AdSense rolled out Auto Ads this morning — a new ad format that could potentially increase publishers’ revenue by finding placements that might otherwise go undiscovered. The new ad format uses machine learning to automatically place ads where they […]