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Tag: Google


Advertising & Branding, Advertising Technology

Consumer Reports Launches First Ad Campaign Highlighting How It Keeps Companies Honest

May 25, 2018

Via: Adweek

Consumer Reports wants people to know it’s still “bringing the fine print into focus” on everyday purchases. The brand that’s been reviewing products for consumers since 1936 has debuted an ad campaign to freshen up its image and reach new […]


Advertising Technology

Driving calls with PPC: 5 mistakes most search marketers make

May 14, 2018

Via: Marketing Land

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive calls to your business. […]


Media, Television

Watch Your Video Ad Engagement Soar: 5 Tips for Marketers

May 9, 2018

Via: Adweek

Cisco expects video to represent 80 percent of all internet traffic by 2019. Not only that: 64 percent of users are more likely to buy a product online after watching a video, according to comScore. Video growth is driven by […]


Media, Television

Is Google A Threat To TV Stations?

May 8, 2018

Via: Media Post

Google local media revenue — search and local advertising on YouTube — is now at $19 billion, according to BIA Advisory Services. For those scoring at home, that is virtually the same number that collectively, local TV stations pulled in […]


Advertising Technology

The conflicted marketer’s take on AMP for Gmail

April 26, 2018

Via: Marketing Land

Will AMP for email be a force for unparalleled interactivity, or will it be a coding and QA headache? Contributor Kyle Henderick explains why he’s of two minds. Last month, Google announced plans to bring its Accelerated Mobile Pages (AMP) […]


Digital Media & Mobile, Media

Is There Hope for In-App Mobile Advertising?

April 25, 2018

Via: Media Post

Where are most advertisers placing their bets these days — on mobile web browsers or mobile apps? If you looked at spend alone, you would think that in-app advertising is the winner. 2016 in-app spend was triple that of mobile […]


Advertising Technology

Shopping With Alexa

April 20, 2018

Via: Media Post

As consumers become increasingly accustomed to shopping and completing transactions with voice technology, it’s a natural progression to receive product or retailer coupons through the same medium. Google recognizes the need for its digital assistant to have a strong shopping […]


Advertising Technology

Google AdSense launches new type of ad format that optimizes placements

April 2, 2018

Via: Marketing Land

Google AdSense rolled out Auto Ads this morning — a new ad format that could potentially increase publishers’ revenue by finding placements that might otherwise go undiscovered. The new ad format uses machine learning to automatically place ads where they […]


Advertising Technology

Google Details How Its Chrome Ad Blocker Works

February 14, 2018

Via: Media Post

Keeping a promise made in June 2017, Google reminded publishers that on February 15, Chrome will begin removing intrusive ads from sites that do not follow the Better Ads Standards. Chris Bentzel, engineering manager at Google, in a post provided […]


Digital Media & Mobile, Media

YouTube sets stricter rules on videos that can carry ads

January 17, 2018

Via: Marketing Land

Google has announced several significant changes to how it will be monetizing content on YouTube. The changes come after a series of updates the company has implemented in response to repeated advertiser backlash over the past year. In a blog […]