Tag: Google

Advertising & Branding, Digital Media & Mobile, Media

Google Is Retiring DoubleClick and Rebranding Its Entire Digital Advertising Suite

June 27, 2018

Via: Adweek

Google is rebranding its line of advertising products, retiring mainstays like DoubleClick while streamlining a new suite of services for media buyers, publishers and small businesses. This month and next month, the company plans to introduce three new brands for […]

Digital Media & Mobile, Media

How Publishers Can Compete With the Facebook-Google Duopoly

June 21, 2018

Via: Adweek

As any publisher will tell you, digital media is a tough business. Quality content is expensive to produce, and the revenue that individual publishers generate from advertising has been on a steady decline as more brands shift their spend to […]

Industries, Retail

Google announces new features for retail advertisers at SMX Advanced

June 18, 2018

Via: Marketing Land

Google announced several new advertising features for retailers and brand manufacturers during a keynote discussion with Surojit Chatterjee, who leads product for Google Shopping, at SMX Advanced in Seattle last week. The announcements include features for local selling, price comparisons […]

Business and Industrial, Digital Media & Mobile, Industries, Media

Report: Google and Facebook top advertisers’ list of fears that could impact their businesses in 2018

June 13, 2018

Via: Marketing Land

Advertisers fear the impact of Google and Facebook on their businesses more than any other industry trends in 2018, according to a Marin Software report on digital advertising released Tuesday. The State of Digital Advertising 2018 notes that the so-called […]

Advertising & Branding

Google Gives Brands Ads, Data To Compete On Price, Local Inventory

June 12, 2018

Via: Media Post

The always-on consumer has caught up with Google and is now demanding more from brands and retailers. The search engine on Tuesday released several new ways for brands to remain competitive and give consumers the instant gratification they want. Internal […]

Digital Media & Mobile, Media

Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report

June 1, 2018

Via: Marketing Land

The time we spend on our connected devices keeps rising. Daily digital media usage among adults now comes in at 5.9 hours, and the majority of that time is spent on mobile devices. We’re hooked. In fact, mobile is the […]

Advertising Technology, Digital Media & Mobile, Media

5 Strategies to Keep Your Email Marketing Out of Gmail’s Promotions Tab

May 30, 2018

Via: Entrepreneur

As an entrepreneur, email marketing can power a strong revenue stream for your business. With more than 1 billion people using Gmail each month, chances are you have quite a few people on your email list using the platform. With […]

Business and Industrial, Industries

It’s time for local business to take voice search seriously

May 29, 2018

Via: Marketing Land

At this year’s Google I/O conference, Google CEO Sundar Pichai unveiled a brand-new voice assistant, Google Duplex, that introduces a new way to carry out “real-world” tasks over the phone, like booking a hair salon appointment or making reservations at […]

Advertising Technology

5 PPC mistakes you’re probably making in your campaigns

May 29, 2018

Via: Marketing Land

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach […]

Advertising & Branding, Advertising Technology

Consumer Reports Launches First Ad Campaign Highlighting How It Keeps Companies Honest

May 25, 2018

Via: Adweek

Consumer Reports wants people to know it’s still “bringing the fine print into focus” on everyday purchases. The brand that’s been reviewing products for consumers since 1936 has debuted an ad campaign to freshen up its image and reach new […]