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Tag: featured


Media, Television

Are TV Stations Losing Their Advertising Relevance?

October 20, 2017

Via: Media Post

No one wants to hear that local TV advertising is losing its “relevance.” But Frank Friedman, president of local investment at Publicis Media, who made that remark at a TV industry event, believes this is important information — now and for the […]


Advertising & Branding

Is Brand Loyalty Dead?

October 19, 2017

Via: Ad Age

Attention marketers: If you think 50-plus consumers are customers for life, think again. The numbers paint a startling picture. Hundreds of CPG brands have lost 20% or more of their Boomer business, according to recent data from GfK MRI, and […]


Advertising & Branding

What Is A Millennial?

October 18, 2017

Via: Media Post

There is not one simple definition so there is not one simple strategy to reach them, and connect. The 37-year-old Millennial is … everything you’d expect from a millennial, and in some cases more. We have been evaluating millennial consumers […]


Advertising Technology

Forget B2B and B2C; the future of marketing is P2P

October 18, 2017

Via: Marketing Land

By now, we can all agree — digital has changed everything. So, it only makes sense that digital is responsible for blurring the lines between the marketing strategies of business-to-business (B2B) companies and those of business-to-consumer (B2C). Now that we […]


Advertising Technology

How Facebook is connecting its 2D social network with the VR version

October 17, 2017

Via: Marketing Land

Facebook is bridging the traditional and virtual versions of its social network in new ways. On Wednesday, Facebook unveiled forthcoming features that will bring more of Facebook proper to its virtual reality version, Facebook Spaces, and that will enable people […]


Media, Television

Stop the Insanity: Why TV Audience Targeting Matters Right Now

October 16, 2017

Via: Ad Age

It’s often said the definition of insanity is doing the same thing over and over again, but expecting a different result. In that context, I would argue that the media business is fairly insane right now. Many examples support this […]


Digital Media & Mobile, Media

18 Bullish Stats About the State of U.S. Advertising

October 5, 2017

Via: Adweek

With so much existential debate around the future of agencies, the impact of automation and prophecies about the end of advertising as we know it, one can be forgiven for feeling that the industry is in a dark place. And, […]


Advertising & Branding

10 Marketing Influencers That Every Entrepreneur Can Learn From

October 5, 2017

Via: Entrepreneur

Digital marketing constantly changes. New trends like behavior-based email workflows, multivariate testing and influencer marketing are just some of the newest developments. Machine learning, artificial intelligence (AI) and voice search are also on the rise and will surely impact marketing […]


Advertising Technology

Hot Bots: The Growing Threat To Email Marketers

September 6, 2017

Via: Media Post

Anura, a company that provides fraud filters, raised some eyebrows last week when it reported that Android apps contained malware, and that it poses a potential $3 billion-a-year threat to advertisers. To prove the risk, the company installed two apps […]


Digital Media & Mobile, Media

Great Email Experiences Require New Thinking

July 5, 2017

Via: Media Post

The other day, a friend sent an email saying she had declared email bankruptcy. With one mighty click and a mass email explanation, she accomplished the unthinkable: deleting all messages in order to begin anew at inbox zero. The irony […]