Top

Tag: featured


Business and Industrial, Industries

The Top 5 Challenges Facing Today’s B2B Sales Teams (and How to Fix Them With Marketing)

July 18, 2018

Via: Entrepreneur

Considering that the major portion of a buyer’s journey takes place without his or her knowledge, salespeople have to rise above a long list of challenges, regardless of their industry. Competition is fierce, and organizations are finding that their salespeople […]


Media, Television

A simplified, unified TV industry will help marketers win

July 17, 2018

Via: Ad Age

TV’s evolution is accelerating with a flurry of M&A activity in the marketplace. Disney and Comcast are pursuing 21st Century Fox in an effort to add a wealth of content to their already potent arsenals; IPG is acquiring Acxiom Marketing […]


Digital Media & Mobile, Media

How Click-to-Play Is Changing the Realm of Video Advertisements

July 17, 2018

Via: Adweek

Google’s announcement that Chrome would block autoplay video with sound came as welcome news to many. However, it may be a hard pill to swallow for advertisers who have historically taken a “spray and pray” approach to advertising and for […]


Advertising Technology, Digital Media & Mobile, Media

Activating B2B influencers across earned, owned, shared & paid media

July 16, 2018

Via: Marketing Land

Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them. In my first article of this series, I emphasized the 1:9:90 Model of Influence and how B2B brands […]


Advertising Technology, Digital Media & Mobile, Media

New features in the Facebook Ads Manager app make building ads on mobile easier

July 16, 2018

Via: Marketing Land

Facebook just gave advertisers more creative tools for building ads right from their phones via the Ads Manager app. When creating an ad on a mobile device, brands can now include text overlays, stickers, logos or color filters. There is […]


Digital Media & Mobile, Media

5 Reasons to Stop Posting Hype on Social Media

July 10, 2018

Via: Entrepreneur

I’m sure you’ve seen the fancy cars, houses and wads of cash that social media influencers love to flaunt. In hopes of attracting fans, these influencers like to use hype and fake followers, and for a long time it helped […]


Advertising Technology

3 Mistakes That Will Tank Your Marketing Strategy — And How to Fix Them

July 10, 2018

Via: Entrepreneur

With so many platforms, channels, audiences and messages to consider, creating a successful marketing strategy can be overwhelming. In fact, the challenges surrounding marketing-strategy development can become so daunting that companies repeat their mistakes. Earlier this year, MarTech Today noted […]


Advertising Technology, Digital Media & Mobile, Media

Be careful what content you cut from your site

July 9, 2018

Via: Marketing Land

I recently worked with a client to relaunch their website, and as part of the process, the client chose to cull much of its content in an effort to have a leaner site. Having a lot of content on your […]


Digital Media & Mobile, Media

Univision is considering selling the former Gawker Media websites

July 9, 2018

Via: Ad Age

Univision Holdings Inc. is considering selling its English-language websites, including the former Gawker Media properties, according to people with knowledge of the situation. The move would put a group of sites such as Gizmodo, Deadspin and Jezebel on the block, […]


Advertising Technology, Digital Media & Mobile, Media

MRC Releases Updated IAB Digital Video Ad Guidelines

July 2, 2018

Via: Media Post

The Media Rating Council has released an updated version of the IAB Digital Video Ad Impression Measurement Guidelines, which it authored with the IAB Tech Lab’s Modernizing Measurement Task Force. A draft of the Guidelines was initially circulated late last […]