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Tag: featured


Digital Media & Mobile, Media, Television

VAB Launches Ad Campaign Promoting TV Commercials For Digital Startups

May 23, 2018

Via: Media Post

The Video Advertising Bureau is launching a video marketing campaign with a twist. While the ad campaign is meant to promote TV advertising (the tagline is “Television. Be Known.”), it is specifically highlighting efforts by companies that are digital disruptors, […]


Advertising Technology

3 Ways to Use Experiential Marketing to Deepen the Impact of Social Media

May 22, 2018

Via: Adweek

In a world where people check their smartphones 85 times per day, usually for less than one minute at a time, consumer engagement can seem elusive, but short attention spans and screen addiction don’t tell the whole story. It’s true […]


Advertising Technology

Build a Strong Foundation to Ensure Future Content-Marketing Success

May 22, 2018

Via: Entrepreneur

When it comes to content marketing, we marketers are naturally results-oriented. We hit publish and immediately hope to see the views and downloads skyrocket. But the reality is that most content doesn’t drive results right away. But does that mean […]


Advertising & Branding, Advertising Technology

How to Determine if Your Brand Should Go With a Celebrity Endorser or Influencer

May 21, 2018

Via: Adweek

Celebrity endorsements are almost as old as advertising itself. In the 1700s, a British potter named Josiah Wedgwood produced a china set used by the queen, using her endorsement to dub himself the “potter to her majesty,” establishing his namesake […]


Advertising Technology

Hey Advertisers: Want To Know What Consumers Like? Just Ask.

May 21, 2018

Via: Media Post

All the Facebook-induced turmoil has many data players in the advertising space — those operating outside of the declared data realm — keeping quiet for the moment. After all, Facebook and Cambridge Analytica aren’t the only companies out there that […]


Business and Industrial, Industries

The 3 Dumbest Business Mistakes New Entrepreneurs Make Most Often

May 16, 2018

Via: Entrepreneur

Most new entrepreneurs make terrible, dumb mistakes that crash their businesses before they can even get started. They make these grave mistakes not because they are unintelligent, have low IQs or possess little experience. New entrepreneurs allow these blunders because […]


Digital Media & Mobile, Media

Virtual Influencers Lead to Virtual Inauthenticity

May 15, 2018

Via: Adweek

A recent new trend that’s popped up is the emergence of virtual influencers, particularly for those active in social media and the influencer marketing space. Virtual influencers are computer-generated-imagery-created influencers who are designed to portray ideal lifestyle—with Vogue dubbing one […]


Media, Television

Digital Giants Loom Large During Upfronts Week

May 15, 2018

Via: Media Post

As the major TV networks host their annual upfront presentations for advertisers and agencies this week, there is sure to be a recurring theme: subtle (and not so subtle) jabs at technology giants like Google and Facebook. Or as NBCUniversal […]


Advertising Technology

Driving calls with PPC: 5 mistakes most search marketers make

May 14, 2018

Via: Marketing Land

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive calls to your business. […]


Advertising Technology

5 Income Streams Every Lifestyle Business Can Generate

May 14, 2018

Via: Entrepreneur

Smart entrepreneurs understand the power and importance of having multiple revenue streams. Building your business around one major client or way of generating revenue is dangerous. If that client decides to take their business somewhere else, you’re left scrambling to […]