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Tag: featured


Advertising Technology

New Survey Data Proves It: Agencies Need to Be More Aggressive to Win Clients in 2018

December 18, 2017

Via: Adweek

If you’re not feeling it yet, you will. The changing agency and marketer landscape has significantly impacted the way agencies find and win new business. No longer can agencies exclusively rely on referrals and networking to drive the success of […]


Digital Media & Mobile, Media

2017: The year in social media

December 18, 2017

Via: Marketing Land

Social media has been in the spotlight for years; in 2017 it went under the microscope. Scrutiny surrounding Facebook’s and Twitter’s roles in Russian entities’ efforts to use their ad platforms to subvert the 2016 US presidential election followed them […]


Digital Media & Mobile, Media

When Should You Gate Your Content? 3 Questions to Help You Decide

December 13, 2017

Via: Aberdeen Essentials

Gating content like white papers and e-books behind forms and pop-ups is now so popular and widespread that it’s difficult to find a modern website that doesn’t do it. Though perhaps obnoxious, it’s perfectly understandable given that lead generation has […]


Media, Television

iSpot.tv launches attention-getting analytics for TV ads

December 12, 2017

Via: Marketing Land

iSpot.tv monitors TV ads, getting regular data streams from software on 10 million Vizio TVs. The Bellevue, Washington-based company is now taking its ad monitoring a step further by releasing three analytics products to measure viewers’ attention when ads are shown. […]


Advertising & Branding

The True Costs of Ignoring Online Brand Safety

December 12, 2017

Via: Ad Age

In 2017, JPMorgan Chase and Procter & Gamble faced the brand safety crisis head-on. After its ads appeared next to offensive content, JPMorgan Chase cut the number of sites it advertised on from 400,000 to just 5,000 a month. P&G slashed its […]


Advertising & Branding

Advertisers on Facebook Can No Longer Edit News Articles’ Headlines, Descriptions

December 11, 2017

Via: Adweek

Facebook took another step toward protecting the integrity of news articles shared via links on the social network. In July, Facebook announced that non-publisher pages could no longer overwrite link metadata—such as headlines, descriptions and images—in Graph API or page […]


Digital Media & Mobile, Media

These 8 New Digital Stats Show Social Networks’ Growing Pains as the Industry Booms

December 11, 2017

Via: Adweek

The digital ad industry is both maturing (social networks are exploding) and experiencing growing pains (viewability issues and brand safety problems) like never before. This week’s version of Adweek’s intriguing digital marketing stats seemingly work together to underscore that reality […]


Media, Print Media

5 Reasons Your Startup Isn’t Getting the PR You Need

December 6, 2017

Via: Entrepreneur

Getting press coverage for your startup has become increasingly difficult. With an average of 550,000 new businesses starting each month, you’re facing some serious competition to gain traction with your audience. If you don’t take the right approach to PR, you’ll see […]


Media, Television

Google Makes TV Ad Buys Smarter — Programmatically

December 5, 2017

Via: Media Post

Google has developed technology that makes TV ad breaks even smarter. The TV Made Smarter platform — integrated into DoubleClick for Publishers — now powers dynamic ad insertions with help from programmatic and automation. TV Made Smarter with DoubleClick is […]


Digital Media & Mobile, Media

The Best Places to Distribute Your Online Video Content

December 5, 2017

Via: Entrepreneur

There was a time when you needed to get on a major network or newspaper to increase awareness of your brand. Now, with so many alternative outlets for your content — Facebook, Instagram, YouTube, etc. — those traditional networks mostly […]