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Tag: Facebook


Digital Media & Mobile, Media

2017: The year in social media

December 18, 2017

Via: Marketing Land

Social media has been in the spotlight for years; in 2017 it went under the microscope. Scrutiny surrounding Facebook’s and Twitter’s roles in Russian entities’ efforts to use their ad platforms to subvert the 2016 US presidential election followed them […]


Advertising Technology

How Facebook is connecting its 2D social network with the VR version

October 31, 2017

Via: Marketing Land

Facebook is bridging the traditional and virtual versions of its social network in new ways. On Wednesday, Facebook unveiled forthcoming features that will bring more of Facebook proper to its virtual reality version, Facebook Spaces, and that will enable people […]


Digital Media & Mobile, Media

Facebook Moves Video Targeting To Audience Direct For Publishers

May 25, 2017

Via: Media Post

Facebook on Tuesday said it will start testing a new self-service tool called Audience Direct that lets publishers sell video ad space directly to advertisers using Facebook’s people-based advertising platform. Direct sales makes up the largest share of a publisher’s business, […]


Advertising Technology

Facebook’s New Tool Lets Publishers Use Its Data to Sell Video Ads

May 24, 2017

Via: Ad Age

Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps. A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their […]


Digital Media & Mobile, Media

A ‘Contrite’ Facebook Refunds Advertisers, Who Still Want Oversight

May 19, 2017

Via: Ad Age

It wasn’t much of a refund. But in this case it might be the thought that counts. Facebook is cutting checks to advertisers after it found a flaw in the way it measures certain video. It’s the first time Facebook […]


Digital Media & Mobile, Media

Facebook Ads Manager Plays Nice With Excel

May 8, 2017

Via: Adweek

Advertisers who complained that it takes way too long to export information from multiple Facebook accounts in Ads Manager into Excel worksheets can now take a deep breath. Facebook Friday released Facebook Ads Manager for Excel, an add-in for the Microsoft […]


Digital Media & Mobile, Media

Pursue Your Facebook Ad Strategy Like the Entrepreneur You Are

May 1, 2017

Via: Entrepreneur

The two most talked about and most admired entrepreneurial traits are perpetually challenging the status quo and the persistence through hard times to make ideas flourish. It’s really not a different approach with running Facebook ads. Yet, so many entrepreneurs and […]


Digital Media & Mobile, Media

Digital ad growth slows to single digits for first time

April 21, 2017

Via: Marketing Land

Digital growth is showing signs of slowing. Among the agencies measured by advertising intelligence firm Standard Media Index, digital ad spend grew 6 percent year over year in the first quarter of 2017. That’s the first time digital has seen […]


Advertising Technology

Facebook Wants to Help You Raise Money With These Two New Features

April 7, 2017

Via: Adweek

Giving is good, and Facebook Thursday introduced two new ways for its users to encourage their friends, family and followers to do so: Personal Fundraisers, and the ability for verified pages to add donate buttons to their Facebook Live videos. Facebook vice […]


Digital Media & Mobile, Media

Facebook to phase out Atlas brand, shift tools & clients to Facebook’s products

March 7, 2017

Via: Marketing Land

Facebook is finally phasing out Atlas, the ad server and measurement platform that it acquired from Microsoft in February 2013 and has been folding into Facebook since last fall. Over the next year, Facebook will move Atlas’s existing measurement capabilities […]