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Tag: Facebook


Advertising Technology

Hey Advertisers: Want To Know What Consumers Like? Just Ask.

May 21, 2018

Via: Media Post

All the Facebook-induced turmoil has many data players in the advertising space — those operating outside of the declared data realm — keeping quiet for the moment. After all, Facebook and Cambridge Analytica aren’t the only companies out there that […]


Digital Media & Mobile, Media

Why It’s Primetime for Instagram Stories Ads

May 18, 2018

Via: Adweek

At its F8 annual developer conference earlier this month, Facebook indicated that the Stories-style format is more popular than News Feed, with 450 million people on WhatsApp and with 300 million on Instagram using the feature to view organic user- […]


Media, Television

Watch Your Video Ad Engagement Soar: 5 Tips for Marketers

May 9, 2018

Via: Adweek

Cisco expects video to represent 80 percent of all internet traffic by 2019. Not only that: 64 percent of users are more likely to buy a product online after watching a video, according to comScore. Video growth is driven by […]


Digital Media & Mobile, Media

Why It’s Time to Update Your Instagram Hashtag Strategy

May 7, 2018

Via: Adweek

Trying to stand out on an application with more than 800 million monthly users is no easy task. While the Instagram shadowban may have scared you away from using hashtags on the Facebook-owned photo- and video-sharing network last year, they’re […]


Digital Media & Mobile, Media

What Happens When Media Platforms Exhaust Users?

May 4, 2018

Via: Media Post

Media futurists differ on impending importance. During MediaPost’s Outfront panel, “Upfront 2023-2024,” Barry Lowenthal, president of The Media Kitchen, made a somewhat bold prediction that Facebook won’t be as big a deal in future — despite its rampaging growth in […]


Media, Television

What Will TV Advertising Look Like In 10 Years?

May 3, 2018

Via: Media Post

It’s 2028 and no one remembers the uproar surrounding Cambridge Analytica (CA) and Facebook anymore. The latter’s market cap returned to its prior level after a short time. A lot of people made enormous sums of money back in 2018 […]


Digital Media & Mobile, Media

Is There Hope for In-App Mobile Advertising?

April 25, 2018

Via: Media Post

Where are most advertisers placing their bets these days — on mobile web browsers or mobile apps? If you looked at spend alone, you would think that in-app advertising is the winner. 2016 in-app spend was triple that of mobile […]


Digital Media & Mobile, Media

Bringing the Social Back to Social Media and Referral Marketing

April 23, 2018

Via: Adweek

We’ve come a long way since the early days of Facebook, when social networks were just that—a network of contacts within your social circle that shared posts and pictures of where they were and what they were eating. When you […]


Digital Media & Mobile, Industries, Media, Other

How Social Media Is Being Used to Sell Real Estate

April 20, 2018

Via: Adweek

Millennials now make up 66 percent of the market for first-time homebuyers, and 99 percent of those looking for homes use the internet to research properties. Still, these 30-something-and-under buyers are doing more than Googling a few keywords to find […]


Digital Media & Mobile, Media

When Did Social Media Stop Being So … Social?

April 16, 2018

Via: Adweek

Recent developments since the 2016 presidential election—most notably the discovery that Facebook had been manipulated by Russia’s Internet Research Agency—has led many users to question major social media platforms. This manipulation has prompted users to second-guess these networks’ commitment to […]