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Tag: Facebook


Advertising Technology, Digital Media & Mobile, Media

New features in the Facebook Ads Manager app make building ads on mobile easier

July 16, 2018

Via: Marketing Land

Facebook just gave advertisers more creative tools for building ads right from their phones via the Ads Manager app. When creating an ad on a mobile device, brands can now include text overlays, stickers, logos or color filters. There is […]


Media, Television

Some Inconvenient Truths About TV As An Ad Medium

June 22, 2018

Via: Media Post

At what must the height of irony, we learn this week that Facebook has been spending heavily on TV to win back trust following disclosures about a rash of negative issues. Facebook has been averaging $1 million per day since […]


Digital Media & Mobile, Media

How Publishers Can Compete With the Facebook-Google Duopoly

June 21, 2018

Via: Adweek

As any publisher will tell you, digital media is a tough business. Quality content is expensive to produce, and the revenue that individual publishers generate from advertising has been on a steady decline as more brands shift their spend to […]


Business and Industrial, Digital Media & Mobile, Industries, Media

Report: Google and Facebook top advertisers’ list of fears that could impact their businesses in 2018

June 13, 2018

Via: Marketing Land

Advertisers fear the impact of Google and Facebook on their businesses more than any other industry trends in 2018, according to a Marin Software report on digital advertising released Tuesday. The State of Digital Advertising 2018 notes that the so-called […]


Advertising Technology, Digital Media & Mobile, Media

3 Ways Marketers Can Personalize Communications Without Being Creepy

June 12, 2018

Via: Adweek

When the news broke that data firm Cambridge Analytica surreptitiously harvested and maliciously employed the Facebook data of millions of users, we all began asking ourselves how this was even possible, what this meant for Facebook and, more broadly, whether […]


Digital Media & Mobile, Media

Some Digital Media Is Following The Path Of Older-Skewing TV Networks

June 5, 2018

Via: Media Post

Are Facebook and Twitter becoming like older-targeted TV networks? A new Pew Research Center survey says roughly half of U.S. teenagers are using Facebook. Three years ago, it was 71%. Twitter’s current number is 32% — roughly the same as […]


Advertising Technology

Hey Advertisers: Want To Know What Consumers Like? Just Ask.

May 21, 2018

Via: Media Post

All the Facebook-induced turmoil has many data players in the advertising space — those operating outside of the declared data realm — keeping quiet for the moment. After all, Facebook and Cambridge Analytica aren’t the only companies out there that […]


Digital Media & Mobile, Media

Why It’s Primetime for Instagram Stories Ads

May 18, 2018

Via: Adweek

At its F8 annual developer conference earlier this month, Facebook indicated that the Stories-style format is more popular than News Feed, with 450 million people on WhatsApp and with 300 million on Instagram using the feature to view organic user- […]


Media, Television

Watch Your Video Ad Engagement Soar: 5 Tips for Marketers

May 9, 2018

Via: Adweek

Cisco expects video to represent 80 percent of all internet traffic by 2019. Not only that: 64 percent of users are more likely to buy a product online after watching a video, according to comScore. Video growth is driven by […]


Digital Media & Mobile, Media

Why It’s Time to Update Your Instagram Hashtag Strategy

May 7, 2018

Via: Adweek

Trying to stand out on an application with more than 800 million monthly users is no easy task. While the Instagram shadowban may have scared you away from using hashtags on the Facebook-owned photo- and video-sharing network last year, they’re […]