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Tag: branding


Advertising & Branding

Why Brands Need to Pay Attention to Ever-Changing Consumer Habits

May 25, 2018

Via: Adweek

Consumers are notoriously mercurial. In fact, they themselves can’t predict what will make them happy. This psychological quirk makes it hard for them to know whether the products they purchase or the services they invest in will satisfy them—and it […]


Advertising & Branding, Advertising Technology

Consumer Reports Launches First Ad Campaign Highlighting How It Keeps Companies Honest

May 25, 2018

Via: Adweek

Consumer Reports wants people to know it’s still “bringing the fine print into focus” on everyday purchases. The brand that’s been reviewing products for consumers since 1936 has debuted an ad campaign to freshen up its image and reach new […]


Digital Media & Mobile, Media

Mobile Ad Fraud Is Surging as Scammers Get Smarter, According to New Report

May 24, 2018

Via: Adweek

Mobile ad fraud is in the midst of a period of rampant innovation. That was the takeaway of a recent report from app marketing firm Adjust, which found that the rate of fake app-installs, clicks, attributions and other mobile scams […]


Advertising & Branding, Advertising Technology

How to Determine if Your Brand Should Go With a Celebrity Endorser or Influencer

May 21, 2018

Via: Adweek

Celebrity endorsements are almost as old as advertising itself. In the 1700s, a British potter named Josiah Wedgwood produced a china set used by the queen, using her endorsement to dub himself the “potter to her majesty,” establishing his namesake […]


Business and Industrial, Industries

The 3 Dumbest Business Mistakes New Entrepreneurs Make Most Often

May 16, 2018

Via: Entrepreneur

Most new entrepreneurs make terrible, dumb mistakes that crash their businesses before they can even get started. They make these grave mistakes not because they are unintelligent, have low IQs or possess little experience. New entrepreneurs allow these blunders because […]


Advertising & Branding

How to Make Your Brand Design Flourish With a Human Touch

April 13, 2018

Via: Adweek

We’ve all heard the famous Dieter Rams quote, “Good design is as little design as possible.” A great interface is one that the user doesn’t see, think about or struggle to understand. In the words of Steve Jobs, “It just […]


Advertising Technology

Ad Age Remotely Entertaining: What You Need to Know About 5G

April 4, 2018

Via: Ad Age

Fifth-generation wireless systems, or 5G, is at the tip of everyone’s tongue at Mobile World Congress in Spain this week. As the point person driving Intel’s stated evolution from a PC-centric company to a data-driven powerhouse, it stands to reason […]


Digital Media & Mobile, Media

Pixability Launches Video-Focused Self-Serve Ad Platform

April 4, 2018

Via: Media Post

Pixability, a video advertising software company, has launched a self-service video ad buying platform focused on YouTube, Facebook and Instagram. The new platform allows marketers or agencies to plan, buy and target specific audiences through a unified dashboard. The company […]


Advertising & Branding

How Loyalty Marketing Can Survive in a Gen Z World

April 3, 2018

Via: Adweek

We’re going deeper into 2018, which means the predictions, trends and what’s-in-store-isms of marketers everywhere are fading in favor of actual outcomes. But there is a sleeping giant amongst us that will have an ever-increasing role in almost every facet […]


Advertising & Branding

Advertising Falls To Lowest Share Of Time Spent With Media Ever

April 3, 2018

Via: Media Post

Even as consumer time spent with media continues to expand — inching up 0.3% last year — the percentage of time consumers spend with ad-supported media continues to decline, according to the 2018 edition of an annual report tracking and […]