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Tag: advertising


Media, Television

Google Makes TV Ad Buys Smarter — Programmatically

October 20, 2017

Via: Media Post

Google has developed technology that makes TV ad breaks even smarter. The TV Made Smarter platform — integrated into DoubleClick for Publishers — now powers dynamic ad insertions with help from programmatic and automation. TV Made Smarter with DoubleClick is […]


Media, Television

Are TV Stations Losing Their Advertising Relevance?

October 20, 2017

Via: Media Post

No one wants to hear that local TV advertising is losing its “relevance.” But Frank Friedman, president of local investment at Publicis Media, who made that remark at a TV industry event, believes this is important information — now and for the […]


Advertising & Branding

Is Brand Loyalty Dead?

October 19, 2017

Via: Ad Age

Attention marketers: If you think 50-plus consumers are customers for life, think again. The numbers paint a startling picture. Hundreds of CPG brands have lost 20% or more of their Boomer business, according to recent data from GfK MRI, and […]


Advertising Technology

Pinterest Introduces Self-Serve Search Ad Platform With Autotargeting

October 19, 2017

Via: Media Post

Pinterest on Wednesday introduced a self-service suite of tools that advertisers can find in the Pinterest Ads Manager. The company also began testing a feature called autotargeting as a way to extend keyword campaigns into more searches. It helps automatically target ads […]


Advertising & Branding

What Is A Millennial?

October 18, 2017

Via: Media Post

There is not one simple definition so there is not one simple strategy to reach them, and connect. The 37-year-old Millennial is … everything you’d expect from a millennial, and in some cases more. We have been evaluating millennial consumers […]


Advertising Technology

Forget B2B and B2C; the future of marketing is P2P

October 18, 2017

Via: Marketing Land

By now, we can all agree — digital has changed everything. So, it only makes sense that digital is responsible for blurring the lines between the marketing strategies of business-to-business (B2B) companies and those of business-to-consumer (B2C). Now that we […]


Advertising Technology

How Facebook is connecting its 2D social network with the VR version

October 17, 2017

Via: Marketing Land

Facebook is bridging the traditional and virtual versions of its social network in new ways. On Wednesday, Facebook unveiled forthcoming features that will bring more of Facebook proper to its virtual reality version, Facebook Spaces, and that will enable people […]


Advertising & Branding

5 Steps to Becoming a More Passionate, Dedicated Entrepreneur

October 17, 2017

Via: Entrepreneur

I’ve heard time and time again that anyone can become an entrepreneur. For the most part, I find this to be true. At any given time, at least one person I know is trying to start a business. Some of […]


Digital Media & Mobile, Media

What Facebook and Instagram Synergy Means for Influencer Marketing

October 16, 2017

Via: Adweek

Facebook recently made some big moves to bridge the gap between its user bases on Facebook and Instagram. Things like allowing Instagram Stories to be posted to Facebook and Facebook Canvas being used in ads for Instagram Stories are just a few ways that […]


Media, Television

Stop the Insanity: Why TV Audience Targeting Matters Right Now

October 16, 2017

Via: Ad Age

It’s often said the definition of insanity is doing the same thing over and over again, but expecting a different result. In that context, I would argue that the media business is fairly insane right now. Many examples support this […]