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Tag: ad


Digital Media & Mobile, Media

Mobile Ad Fraud Is Surging as Scammers Get Smarter, According to New Report

May 24, 2018

Via: Adweek

Mobile ad fraud is in the midst of a period of rampant innovation. That was the takeaway of a recent report from app marketing firm Adjust, which found that the rate of fake app-installs, clicks, attributions and other mobile scams […]


Advertising Technology

Ad Age Remotely Entertaining: What You Need to Know About 5G

April 4, 2018

Via: Ad Age

Fifth-generation wireless systems, or 5G, is at the tip of everyone’s tongue at Mobile World Congress in Spain this week. As the point person driving Intel’s stated evolution from a PC-centric company to a data-driven powerhouse, it stands to reason […]


Digital Media & Mobile, Media

Pixability Launches Video-Focused Self-Serve Ad Platform

April 4, 2018

Via: Media Post

Pixability, a video advertising software company, has launched a self-service video ad buying platform focused on YouTube, Facebook and Instagram. The new platform allows marketers or agencies to plan, buy and target specific audiences through a unified dashboard. The company […]


Advertising & Branding

How Loyalty Marketing Can Survive in a Gen Z World

April 3, 2018

Via: Adweek

We’re going deeper into 2018, which means the predictions, trends and what’s-in-store-isms of marketers everywhere are fading in favor of actual outcomes. But there is a sleeping giant amongst us that will have an ever-increasing role in almost every facet […]


Advertising & Branding

Advertising Falls To Lowest Share Of Time Spent With Media Ever

April 3, 2018

Via: Media Post

Even as consumer time spent with media continues to expand — inching up 0.3% last year — the percentage of time consumers spend with ad-supported media continues to decline, according to the 2018 edition of an annual report tracking and […]


Advertising Technology

Google AdSense launches new type of ad format that optimizes placements

April 2, 2018

Via: Marketing Land

Google AdSense rolled out Auto Ads this morning — a new ad format that could potentially increase publishers’ revenue by finding placements that might otherwise go undiscovered. The new ad format uses machine learning to automatically place ads where they […]


Advertising & Branding

How to Grow Your Marketing Agency to 7 Figures

April 2, 2018

Via: Entrepreneur

If you’re stuck trying to figure out how to start an agency, this video is packed with tips on how to grow and establish yourself in the marketing space. It takes a ton of work to start an ad agency, […]


Advertising & Branding

Digital Advertising Trends

March 30, 2018

Via: Media Post

The digital advertising industry shows few signs of slowing down, according to a paper by Brian Finnerty for MarinSoftware, presenting Industry Data and the Marin Advertising Index, representing billions of dollars of annual ad spend on the Marin platform. The […]


Business and Industrial, Industries

3 Ways Intelligent Automation Can Help Grow Your Business

March 30, 2018

Via: Entrepreneur

You can stop trying to imagine the future of A.I. because, believe it or not, the future is here. While robots aren’t yet walking our dogs or doing our grocery shopping, A.I. certainly is a growing presence in the business world. The […]


Industries, Retail

Pinterest expands shopping ads for retailers

March 29, 2018

Via: Ad Age

Retailers will soon find a wider selection of ads available to them on Pinterest. The visual search company is expanding its “Shopping Ads” feature, which was tested with a handful of retailers last year. The ads, which consumers see in […]