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Advertising & Branding

3 Ways Leading Brands Build Trust via Social Media

May 18, 2018

Via: Adweek

One of the biggest selling points of social media for brands is that it allows for the natural fostering of trust. For brands that operate in taboo/highly scrutinized industries like credit repair or pharmaceuticals, the value of social media can’t […]


Digital Media & Mobile, Media

Why It’s Primetime for Instagram Stories Ads

May 18, 2018

Via: Adweek

At its F8 annual developer conference earlier this month, Facebook indicated that the Stories-style format is more popular than News Feed, with 450 million people on WhatsApp and with 300 million on Instagram using the feature to view organic user- […]


Digital Media & Mobile, Media

GDPR Opens A New, Better Chapter For Digital Marketing

May 17, 2018

Via: Media Post

The single most significant regulation in the history of digital advertising, the General Data Protection Regulation (GDPR), comes into force next week. While often portrayed as a burden for digital advertising, GDPR will in fact be the catalyst for a […]


Advertising & Branding

WFA Sends Publishers A Listicle — 8 Ways You Must Do Better

May 17, 2018

Via: Media Post

The World Federation of Advertisers has thrown down the gauntlet to clear up what P&G marketing boss, Marc Pritchard, has described as the “murky waters” on online advertising. Perhaps rather ironically, considering the way that clickbait has taken over some […]


Advertising & Branding, Digital Media & Mobile, Media, Print Media

Spotify Creative Shares How the Brand Came Up With Its Latest Witty Work

May 16, 2018

Via: Adweek

Yesterday, Spotify rolled out its largest marketing campaign to date, highlighting the brand’s free, ad-supported service. The campaign includes a series of wonderful fake movie trailers with some inspiring music choices and another round of brilliant, witty out-of-home marketing, all […]


Business and Industrial, Industries

The 3 Dumbest Business Mistakes New Entrepreneurs Make Most Often

May 16, 2018

Via: Entrepreneur

Most new entrepreneurs make terrible, dumb mistakes that crash their businesses before they can even get started. They make these grave mistakes not because they are unintelligent, have low IQs or possess little experience. New entrepreneurs allow these blunders because […]


Digital Media & Mobile, Media

Virtual Influencers Lead to Virtual Inauthenticity

May 15, 2018

Via: Adweek

A recent new trend that’s popped up is the emergence of virtual influencers, particularly for those active in social media and the influencer marketing space. Virtual influencers are computer-generated-imagery-created influencers who are designed to portray ideal lifestyle—with Vogue dubbing one […]


Media, Television

Digital Giants Loom Large During Upfronts Week

May 15, 2018

Via: Media Post

As the major TV networks host their annual upfront presentations for advertisers and agencies this week, there is sure to be a recurring theme: subtle (and not so subtle) jabs at technology giants like Google and Facebook. Or as NBCUniversal […]


Advertising Technology

Driving calls with PPC: 5 mistakes most search marketers make

May 14, 2018

Via: Marketing Land

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive calls to your business. […]


Advertising Technology

5 Income Streams Every Lifestyle Business Can Generate

May 14, 2018

Via: Entrepreneur

Smart entrepreneurs understand the power and importance of having multiple revenue streams. Building your business around one major client or way of generating revenue is dangerous. If that client decides to take their business somewhere else, you’re left scrambling to […]