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Advertising & Branding

Advertisers on Facebook Can No Longer Edit News Articles’ Headlines, Descriptions

December 11, 2017

Via: Adweek

Facebook took another step toward protecting the integrity of news articles shared via links on the social network. In July, Facebook announced that non-publisher pages could no longer overwrite link metadata—such as headlines, descriptions and images—in Graph API or page […]


Digital Media & Mobile, Media

These 8 New Digital Stats Show Social Networks’ Growing Pains as the Industry Booms

December 11, 2017

Via: Adweek

The digital ad industry is both maturing (social networks are exploding) and experiencing growing pains (viewability issues and brand safety problems) like never before. This week’s version of Adweek’s intriguing digital marketing stats seemingly work together to underscore that reality […]


Digital Media & Mobile, Media

What Facebook and Instagram Synergy Means for Influencer Marketing

December 8, 2017

Via: Adweek

Facebook recently made some big moves to bridge the gap between its user bases on Facebook and Instagram. Things like allowing Instagram Stories to be posted to Facebook and Facebook Canvas being used in ads for Instagram Stories are just a few ways that […]


Media, Television

Stop the Insanity: Why TV Audience Targeting Matters Right Now

December 8, 2017

Via: Ad Age

It’s often said the definition of insanity is doing the same thing over and over again, but expecting a different result. In that context, I would argue that the media business is fairly insane right now. Many examples support this […]


Media, Television

AI, Deep Learning Enhances Analytics For TV

December 7, 2017

Via: Media Post

The convergence of broadcast television and internet-delivered content services has become a reality — one that soon will be cemented by the media industry’s embrace of ATSC 3.0. In this cross-media environment, broadcast stations face many challenges, a mix of […]


Advertising & Branding

Is Brand Loyalty Dead?

December 7, 2017

Via: Ad Age

Attention marketers: If you think 50-plus consumers are customers for life, think again. The numbers paint a startling picture. Hundreds of CPG brands have lost 20% or more of their Boomer business, according to recent data from GfK MRI, and […]


Advertising & Branding

5 Steps to Becoming a More Passionate, Dedicated Entrepreneur

December 6, 2017

Via: Entrepreneur

I’ve heard time and time again that anyone can become an entrepreneur. For the most part, I find this to be true. At any given time, at least one person I know is trying to start a business. Some of […]


Media, Print Media

5 Reasons Your Startup Isn’t Getting the PR You Need

December 6, 2017

Via: Entrepreneur

Getting press coverage for your startup has become increasingly difficult. With an average of 550,000 new businesses starting each month, you’re facing some serious competition to gain traction with your audience. If you don’t take the right approach to PR, you’ll see […]


Media, Television

Google Makes TV Ad Buys Smarter — Programmatically

December 5, 2017

Via: Media Post

Google has developed technology that makes TV ad breaks even smarter. The TV Made Smarter platform — integrated into DoubleClick for Publishers — now powers dynamic ad insertions with help from programmatic and automation. TV Made Smarter with DoubleClick is […]


Digital Media & Mobile, Media

The Best Places to Distribute Your Online Video Content

December 5, 2017

Via: Entrepreneur

There was a time when you needed to get on a major network or newspaper to increase awareness of your brand. Now, with so many alternative outlets for your content — Facebook, Instagram, YouTube, etc. — those traditional networks mostly […]