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Advertising Technology

Link to my awesome content, please!

July 11, 2018

Via: Marketing Land

In my last article, I outlined several tactics for building links in challenging industries. I focused on different ways to create link-worthy content, but as we all know, that’s only half of the equation. The other half is planning a […]


Digital Media & Mobile, Media

5 Reasons to Stop Posting Hype on Social Media

July 10, 2018

Via: Entrepreneur

I’m sure you’ve seen the fancy cars, houses and wads of cash that social media influencers love to flaunt. In hopes of attracting fans, these influencers like to use hype and fake followers, and for a long time it helped […]


Advertising Technology

3 Mistakes That Will Tank Your Marketing Strategy — And How to Fix Them

July 10, 2018

Via: Entrepreneur

With so many platforms, channels, audiences and messages to consider, creating a successful marketing strategy can be overwhelming. In fact, the challenges surrounding marketing-strategy development can become so daunting that companies repeat their mistakes. Earlier this year, MarTech Today noted […]


Advertising Technology, Digital Media & Mobile, Media

Be careful what content you cut from your site

July 9, 2018

Via: Marketing Land

I recently worked with a client to relaunch their website, and as part of the process, the client chose to cull much of its content in an effort to have a leaner site. Having a lot of content on your […]


Digital Media & Mobile, Media

Univision is considering selling the former Gawker Media websites

July 9, 2018

Via: Ad Age

Univision Holdings Inc. is considering selling its English-language websites, including the former Gawker Media properties, according to people with knowledge of the situation. The move would put a group of sites such as Gizmodo, Deadspin and Jezebel on the block, […]


Advertising Technology, Industries, Retail

Sales Enablement Tools Are the Keys to Making More Money

July 6, 2018

Via: Entrepreneur

Over the last several years, many technologies have been developed to help accelerate and automate the sales and marketing functions. First, it was upper funnel tools that help drive customer awareness and consideration through marketing automation. Then came the middle […]


Advertising & Branding, Advertising Technology

5 Tips for Integrating Audio Into a Marketing Strategy

July 5, 2018

Via: Adweek

As music streaming, podcasts, audiobooks, smart speakers, connected cars and voice assistants have caught the public’s attention, the amount of audio-friendly content space is multiplying by the minute. To plant a seed in this growing ecosystem, brands need a comprehensive […]


Digital Media & Mobile, Media

Does AT&T Prove Telcos Are Sleeping Giants Of Mobile Marketing?

July 5, 2018

Via: Media Post

It’s all about the data, right? We’ve all heard endlessly how it’s the new oil, and so it’s little surprise to see that the holding companies are getting in on the act. Just this week, IPG confirmed it is buying […]


Advertising Technology, Digital Media & Mobile, Media

MRC Releases Updated IAB Digital Video Ad Guidelines

July 2, 2018

Via: Media Post

The Media Rating Council has released an updated version of the IAB Digital Video Ad Impression Measurement Guidelines, which it authored with the IAB Tech Lab’s Modernizing Measurement Task Force. A draft of the Guidelines was initially circulated late last […]


Government and Non-profit, Industries

Digital Political Advertising in the Spotlight: Trends to Watch in the 2018 Midterm

July 2, 2018

Via: Media Post

As we approach one of the most hotly contested midterm elections in memory, we already know one winner: digital advertising has clearly emerged as the preferred medium for both candidates and voters. Digital advertising technology has continued to advance almost […]