Industries, Retail

4 ways to get more out of Bing Ads

February 23, 2018

Via: Marketing Land

Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market […]

Digital Media & Mobile, Media

4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them

February 22, 2018

Via: Adweek

Despite the explosion in mobile advertising (eMarketer pegs mobile to generate $70 billion in the U.S. this year, up from $47 billion in 2016), mobile advertising, by and large, still sucks. Creative is often jammed into small boxes and ad formats that […]

Government and Non-profit, Industries

Facebook, Google Could Face Tighter Rules on Political Ads

February 22, 2018

Via: Ad Age

Facebook, Alphabet Inc.’s Google and other online platforms would face stricter rules for political advertising according to a proposed framework that will be considered by the Federal Election Commission. The proposal, written by Ellen Weintraub, a Democrat and vice chair of the […]

Advertising Technology

Google Details How Its Chrome Ad Blocker Works

February 14, 2018

Via: Media Post

Keeping a promise made in June 2017, Google reminded publishers that on February 15, Chrome will begin removing intrusive ads from sites that do not follow the Better Ads Standards. Chris Bentzel, engineering manager at Google, in a post provided […]

Digital Media & Mobile, Media

Facebook’s fight against spam and clickbait and what it means for advertisers

February 14, 2018

Via: Marketing Land

Facebook has overhauled its News Feed algorithm in response to critics — including advertisers — questioning the quality of the environment. Contributor Justin Freid explains how marketers should shift their strategies in response. It is no secret Facebook has made […]

Digital Media & Mobile, Media

Snapchat opens its advertising API to everyone

February 13, 2018

Via: Marketing Land

More than a year after Snapchat’s parent company Snap officially launched its advertising API for approved developers to build software to programmatically buy ads on Snapchat, the company is opening up the automated ad-buying toolkit to all advertisers, agencies and […]

Business and Industrial, Industries

That Potential Client Is Judging You So Focus on Making a Good First Impression

February 12, 2018

Via: Entrepreneur

No, thin-slicing isn’t a phrase to describe the way you cut a loaf of bread; it’s a term that denotes what we do upon first meeting people. According to Oregon State University professor Frank Bernieri, people make immediate judgments about […]

Digital Media & Mobile, Industries, Media, Other, Television

NBC Gains 12% More OOH Viewers From Super Bowl

February 9, 2018

Via: Media Post - Mobile Marketing

When adding in viewers watching at Super Bowl parties — as well as all digital viewing — NBC says the big game posted 118.2 million viewers. A new metric from Nielsen, which began last year, focuses on out-of-home viewing. Preliminarily […]

Business and Industrial, Digital Media & Mobile, Industries, Media

15 Mistakes Startups Make on Social Media That Yours Can Easily Sidestep

February 8, 2018

Via: Entrepreneur

If you’re a new business owner, you likely know all too well that establishing a strong social media presence is a must. Like any marketing tool, however, social media is useful only when it’s used effectively. Just posting a cute […]

Digital Media & Mobile, Media

Olympic Trials: Snapchat Will Test the Power of Live Video at NBC’s Winter Games

February 7, 2018

Via: Ad Age

NBC’s Olympics will stream live moments on Snapchat, offering a testing ground for the app before it expands live streaming to more networks and events. The limited rollout means only professional broadcasters can turn on the live cameras, not everyday […]