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Digital Media & Mobile, Media

LinkedIn launches autoplay mobile video ads

October 13, 2017

Via: Marketing Land

LinkedIn has announced a closed beta for testing video ad units as Sponsored Content. This comes just two months after enabling native videos in the LinkedIn Feed. Beta testers include Prudential Financial and Microsoft Canada. The video ads will autoplay and appear […]


Advertising & Branding

Free, paid or gated content: Which option is right for you?

October 13, 2017

Via: Marketing Land

What content should you give away for free, and should you charge for any? One of the biggest questions online marketers have is what content should they give away for free (or in exchange for an email address/contact information). Sometimes […]


Advertising & Branding

Marketing and culture: The key drivers of growth

October 11, 2017

Via: Marketing Land

At the recent MarTech Conference in Boston, I got a chance to sit in on the opening morning’s fireside chat between Dun & Bradstreet Chief Marketing Officer Rishi Dave and conference chair Scott Brinker. One of the main points of […]


Advertising & Branding

Advertisers on Facebook Can No Longer Edit News Articles’ Headlines, Descriptions

October 10, 2017

Via: Adweek

Facebook took another step toward protecting the integrity of news articles shared via links on the social network. In July, Facebook announced that non-publisher pages could no longer overwrite link metadata—such as headlines, descriptions and images—in Graph API or page […]


Digital Media & Mobile, Media

These 8 New Digital Stats Show Social Networks’ Growing Pains as the Industry Booms

October 10, 2017

Via: Adweek

The digital ad industry is both maturing (social networks are exploding) and experiencing growing pains (viewability issues and brand safety problems) like never before. This week’s version of Adweek’s intriguing digital marketing stats seemingly work together to underscore that reality […]


Advertising & Branding

Brands Must Look Beyond the Logo to See the Big Picture

October 9, 2017

Via: Adweek

Brands focused on looking for their logos on social media networks to get a handle on marketing return on investment may be missing the bigger picture about who is sharing their visual content online. Marketers know to start any program […]


Advertising Technology

5 futuristic advertising channels and the first rule of advertising dynamics

October 9, 2017

Via: Marketing Land

The average American sees several hundred ads a day (PDF) as they peruse the internet, watch TV or consume other ad-supported media.Surprisingly, this number has remained fairly constant since the end of World War II. We may see ads in different […]


Media, Television

iSpot.tv launches attention-getting analytics for TV ads

October 6, 2017

Via: Marketing Land

iSpot.tv monitors TV ads, getting regular data streams from software on 10 million Vizio TVs. The Bellevue, Washington-based company is now taking its ad monitoring a step further by releasing three analytics products to measure viewers’ attention when ads are shown. […]


Advertising & Branding

The True Costs of Ignoring Online Brand Safety

October 6, 2017

Via: Ad Age

In 2017, JPMorgan Chase and Procter & Gamble faced the brand safety crisis head-on. After its ads appeared next to offensive content, JPMorgan Chase cut the number of sites it advertised on from 400,000 to just 5,000 a month. P&G slashed its […]


Digital Media & Mobile, Media

18 Bullish Stats About the State of U.S. Advertising

October 5, 2017

Via: Adweek

With so much existential debate around the future of agencies, the impact of automation and prophecies about the end of advertising as we know it, one can be forgiven for feeling that the industry is in a dark place. And, […]