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What Happens When Media Platforms Exhaust Users?

May 4, 2018

Media futurists differ on impending importance.

During MediaPost’s Outfront panel, “Upfront 2023-2024,” Barry Lowenthal, president of The Media Kitchen, made a somewhat bold prediction that Facebook won’t be as big a deal in future — despite its rampaging growth in advertising revenue and consumer usage.

The key reason: Increasingly, consumers don’t feel good about themselves after engaging in Facebook content.

In part, the platform was built on the idea that Facebook users can become part of the big “party” — involved in the cool conversation. That was Mark Zuckerberg’s initial idea when he started it at Harvard.

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