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What Counts as a Video View on Social Media?

August 6, 2018

Via: Adweek

We’re in the midst of the great pivot to video, meaning viewing metrics are more important than ever. But what counts as a video view on social media? The answer depends on the platform.

The Media Rating Council (MRC) viewability standard for a digital video minimum view is when 50 percent of the video pixels are in view for two consecutive seconds, although they are currently considering whether to up this to 100 percent pixels in view, a change that could come by the end of 2018.

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