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What AT&T-Time Warner decision means for advertising

June 13, 2018

Via: Ad Age

AT&T is a sleeping giant in the ad world. Now, with the Department of Justice approving its $85 billion bid to acquire Time Warner, it’s about to wake up.

For the last year, the telecommunications company has been building a still-unnamed advertising and analytics unit with the intention of creating an “automated advertising platform that can do for premium video and TV advertising what search and social media companies have done for digital advertising,” the company said in a statement last August.

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