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Watch Your Video Ad Engagement Soar: 5 Tips for Marketers

May 9, 2018

Via: Adweek

Cisco expects video to represent 80 percent of all internet traffic by 2019. Not only that: 64 percent of users are more likely to buy a product online after watching a video, according to comScore.

Video growth is driven by the dominance of Facebook and Google—as Cory Henke says, video offers “the most valuable impression on the web.”

Predictions show that this isn’t a passing trend, and in this environment, shifting to video can be a winning strategy—but not with the traditional mindset of TV advertising.

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