The Video Advertising Bureau is launching a video marketing campaign with a twist.
While the ad campaign is meant to promote TV advertising (the tagline is “Television. Be Known.”), it is specifically highlighting efforts by companies that are digital disruptors, encouraging other digital brands to consider shifting their video ad dollars to TV.
The campaign will, fittingly, run on more than 70 linear TV networks, as well as on video-on-demand services, mobile, websites, TV everywhere apps and on airport TV. The VAB says it will run for at least 11 weeks.
The ads feature executives from the online home furnishings and furniture giant Wayfair, and the apparel subscription service Gwynnie Bee discussing how TV advertising bolstered their brands.