Maybe it’s nostalgia. Or the fact that I’m getting old. But despite all the alternatives, I don’t want traditional TV to go away.
Yes, I know that TV is just a screen and as such, it will never go out of fashion for advertisers who want to reach an audience. But ever since I learned that there was a bump in ad dollars headed to linear television in the wake of brands pulling programmatic digital advertising due to brand safety frustrations, I can’t get it out of my head that maybe linear TV — which for the purposes of this article includes live broadcast TV, cable and recorded versions of these — still has a future in our ever-expanding media mix.