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Stop the Insanity: Why TV Audience Targeting Matters Right Now

December 8, 2017

Via: Ad Age

It’s often said the definition of insanity is doing the same thing over and over again, but expecting a different result.

In that context, I would argue that the media business is fairly insane right now. Many examples support this argument, but one notable one is that we still use age and sex demographics to determine the value of advertising.

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