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Some Inconvenient Truths About TV As An Ad Medium

June 22, 2018

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At what must the height of irony, we learn this week that Facebook has been spending heavily on TV to win back trust following disclosures about a rash of negative issues. Facebook has been averaging $1 million per day since breaking mid-March, when it kicked off a six-week local flight, followed by a national rollout on April 25, according to Kantar Media. This, in spite of the prevailing view that TV is no longer an effective ad medium because audiences are shrinking and using technology to avoid ads.

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