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Olympic Trials: Snapchat Will Test the Power of Live Video at NBC’s Winter Games

February 7, 2018

Via: Ad Age

NBC’s Olympics will stream live moments on Snapchat, offering a testing ground for the app before it expands live streaming to more networks and events.

The limited rollout means only professional broadcasters can turn on the live cameras, not everyday users, but it brings Snapchat into a competitive live-streaming business that’s already occupied by rivals including Facebook, Instagram, YouTube and Twitter.

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