image: Variety

NBC Gains 12% More OOH Viewers From Super Bowl

When adding in viewers watching at Super Bowl parties — as well as all digital viewing — NBC says the big game posted 118.2 million viewers.

A new metric from Nielsen, which began last year, focuses on out-of-home viewing. Preliminarily metrics show 12 million additional viewers watching the Super Bowl — a 12% bump. The out-of-home metric for the Super Bowl was calculated based on viewership of the NBC broadcast.

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