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MRC Releases Updated IAB Digital Video Ad Guidelines

The Media Rating Council has released an updated version of the IAB Digital Video Ad Impression Measurement Guidelines, which it authored with the IAB Tech Lab’s Modernizing Measurement Task Force.

A draft of the Guidelines was initially circulated late last year. The updated guidelines reflect input from the public comment period that followed that release.

In particular, the revised guidelines address ads that appear in over-the-top video environments.

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