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Mobile Advertising Firm Integrates Beacon Location Targeting

September 6, 2017

The idea of marketers targeting consumers based on their location is hardly new.

However, the location information has been improving greatly over time, thanks in part to data from various sensors, most notably beacons.

Ad campaigns now are being created based on location patterns, such as how long a person stays in a particular store or fast food restaurant and where they come from and where they go from there.

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