Mobile Ads To Soar In 2018, Especially In Local Media

February 2, 2018

Thanks to mobile mania, local advertising is on fire.

This year, local ads on mobile devices sold by pure-play mobile providers will hit $19 billion, according to a new forecast from BIA/Kelsey. In addition, traditional media players will sell another $3.1 billion in mobile ads in 2018, the research firm predicts.

As a result, the “mobile/social” category — which BIA/Kelsey clumps together — is set to become the third-largest local ad platform in 2018. Direct mail and local television continue to lead.

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