Thanks to mobile mania, local advertising is on fire.
This year, local ads on mobile devices sold by pure-play mobile providers will hit $19 billion, according to a new forecast from BIA/Kelsey. In addition, traditional media players will sell another $3.1 billion in mobile ads in 2018, the research firm predicts.
As a result, the “mobile/social” category — which BIA/Kelsey clumps together — is set to become the third-largest local ad platform in 2018. Direct mail and local television continue to lead.