Mobile ad fraud is worse than ever, new research suggests.
Compared to 2017, mobile ad fraud rates almost doubled, notes mobile attribution provider Adjust. Throughout the year, Adjust’s fraud prevention technology rejected 7.3% of all paid installs.
The fraud rates only show the level of fraud prevented for advertisers taking measures to protect themselves, according to Andreas Naumann, a fraud specialist at Adjust.
“Yet, the aggregate amount of preventable fraud is significantly higher,” Naumann suggests. “The number of unreported cases of advertisers being victims of mobile ad fraud is undoubtedly a much higher number.”