Out-of-home work is having a moment right now, and McDonald’s it taking full advantage of that. Earlier this week the brand celebrated its 30th anniversary in Hungary with billboards of two of its famous menu items. Now McDonald’s has a clever idea to keep consumers in London aware of the unpredictable spring weather conditions, while also reminding them that they might be a little hungry and want some McDonald’s.
The brand worked with Leo Burnett in London to take eight famed menu items and turn them into weather icons. A Big Mac turns into an icon showing sunshine for the day, while an upside down container of french fries denotes rain in the forecast.