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iSpot.tv launches attention-getting analytics for TV ads

October 6, 2017

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iSpot.tv monitors TV ads, getting regular data streams from software on 10 million Vizio TVs.

The Bellevue, Washington-based company is now taking its ad monitoring a step further by releasing three analytics products to measure viewers’ attention when ads are shown. CEO and founder Sean Muller told me that this is the first large-scale real-time solution for measuring attention and its falloff across all ads.

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