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How to Collect Marketing Data Using Social Media at Live Events

January 8, 2018

Via: Adweek

There are many benefits to marketing your products in-person, including face-to-face interactions with customers, tours and live events. But historically, the internet has had one big benefit over in-person experiences. Online, customer behaviors can be easily tracked using a variety of software.

Fortunately, technology has begun to connect the online and offline worlds. But while solutions are available to collect basic contact information, businesses are often challenged to gather the social media usernames they need.

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