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Great Email Experiences Require New Thinking

July 5, 2017

The other day, a friend sent an email saying she had declared email bankruptcy. With one mighty click and a mass email explanation, she accomplished the unthinkable: deleting all messages in order to begin anew at inbox zero.

The irony wasn’t lost on my overcrowded inbox, but when I received her message, the email marketer inside of me gulped. How many relevant offers — offers my friend actually wanted to engage with — had just been obliterated?

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