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Does AT&T Prove Telcos Are Sleeping Giants Of Mobile Marketing?

July 5, 2018

It’s all about the data, right? We’ve all heard endlessly how it’s the new oil, and so it’s little surprise to see that the holding companies are getting in on the act. Just this week, IPG confirmed it is buying Acxiom to dive deep into the data that power modern digital marketing.

It has attracted a lot of attention, and so it should. But AT&T’s purchase of AppNexus most be at least as important, surely?

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