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Digital Giants Loom Large During Upfronts Week

May 15, 2018

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As the major TV networks host their annual upfront presentations for advertisers and agencies this week, there is sure to be a recurring theme: subtle (and not so subtle) jabs at technology giants like Google and Facebook.

Or as NBCUniversal ad sales chief Linda Yaccarino joked at her company’s upfront presentation Monday morning: “A family has never gathered around a newsfeed. We’re not in the ‘likes’ business. We’re in the results business.”

While the digital duopoly continue to grow advertising sales at a breakneck pace, the TV giants smell weakness, and they are poised to try and take advantage of it.

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