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Digital Giants Loom Large During Upfronts Week

May 15, 2018


As the major TV networks host their annual upfront presentations for advertisers and agencies this week, there is sure to be a recurring theme: subtle (and not so subtle) jabs at technology giants like Google and Facebook.

Or as NBCUniversal ad sales chief Linda Yaccarino joked at her company’s upfront presentation Monday morning: “A family has never gathered around a newsfeed. We’re not in the ‘likes’ business. We’re in the results business.”

While the digital duopoly continue to grow advertising sales at a breakneck pace, the TV giants smell weakness, and they are poised to try and take advantage of it.

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