Email is one of the top three digital marketing channels. And firms are upbeat about digital in general, with 83% saying it helps them achieve their goals, according to “How Businesses Use Digital Marketing in 2018,” a study by Clutch.
But there’s a downside: Businesses sometimes fail to understand the channels that they don’t use.
Clutch surveyed 501 digital marketers at businesses across the U.S.
It found that the most widely used digital marketing are social media marketing (81%), websites (78%), and email marketing (69%).