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Digital and TV Advertising Overlap

August 9, 2018

As consumer attention is increasingly split across screens, marketers are looking holistically at all touchpoints to find their audiences in the right place, at the right time. It’s not enough anymore to look at digital media and TV advertising as separate channels with separate audiences that may potentially overlap, says the report. Advances in technology have allowed for incorporating audience data into both digital media and TV campaigns, presenting advertisers the opportunity to launch true cross-screen advertising efforts.

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