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Creativity: It’s Not Just for Marketing

June 15, 2017

Via: Ad Age

You’ve heard it before, and you’ve seen it across industries: Running a steady and reliable status quo business just doesn’t cut it anymore, at least not for the long run. Perpetual innovation is the new normal, and leaders who are brave enough to foster a culture that unlocks creativity and breeds innovation are increasingly coming out ahead of their competition.

After all, a creative mindset and culture are crucial in order to take advantage of rapidly evolving technologies and to keep up with the ever-increasing expectations of our customers.

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