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Activating B2B influencers across earned, owned, shared & paid media

Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them.

In my first article of this series, I emphasized the 1:9:90 Model of Influence and how B2B brands can use the model as the foundation to architect a program, which includes setting criteria for identifying the right influencers.

In the second article, I showed how researching B2B influencers can deliver actionable intelligence.

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