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A simplified, unified TV industry will help marketers win

July 17, 2018

Via: Ad Age
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TV’s evolution is accelerating with a flurry of M&A activity in the marketplace. Disney and Comcast are pursuing 21st Century Fox in an effort to add a wealth of content to their already potent arsenals; IPG is acquiring Acxiom Marketing Solutions in a nod to the increasing importance of data, and AT&T is fortifying itself with ad tech from AppNexus after completing its acquisition of Time Warner.

This activity, driven by a need to simplify advertising by strengthening the connections between content, data and platform, is a clear signal that TV has begun to evolve.

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