Remember all of the fuss back in March 2016, when Instagram introduced an algorithm that changed how posts appeared in feeds? Instagram found that users had more posts in their feeds than they could keep up with and, as a result, they were missing out on about 70 percent of posts. Posts had previously appeared in feeds chronologically, but with the algorithm, they were now prioritized based on what users were most likely to engage with.
The algorithm was designed to bring increased likes, comments and engagement to Instagram content as a whole. But not everyone was happy with the changes. Marketers and influencers, in particular, had gotten used to Instagram’s chronological feed, and they found their engagement rates dropping after this update.