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4 Trends in TV and Digital Media That Will Shake Up the Industry in 2018

December 28, 2017

Via: Adweek

Finding success as a digital media publisher in the past year has been a messy, frustrating pursuit. Digital entertainment media publishers and other news organizations turning to the same platforms as each other; it’s difficult to differentiate and therefore stand-out.

Throughout the year, TV networks and digital publishers faced hardships based on revenue misses and unsustainable business practices; ESPN went through multiple rounds of layoffs across its on-air talent and digital production arms, Mashable sold for a fraction of what it was worth two years ago, and digital natives BuzzFeed and Refinery29 laid off dozens of employees across multiple divisions.

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