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3 Steps Toward Accepting Blockchain’s Place in Media

May 1, 2018

Via: Adweek

One of the main barriers to blockchain acceptance in media is its rhetoric of disruption.

While it’s true that blockchain promises major innovations for publishers, such as better solutions for managing attribution, helping readers access and discover relevant content, building trust and reputations systems and more, the rhetoric of disruption doesn’t clearly illustrate the various means toward this technology’s beneficial impact.

Blockchain’s impact doesn’t mean it needs to be better than old technologies today. As Andreessen Horowitz’s Steven Sinofsky says, the new can’t do new things in old ways.

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