image: Shutterstock

2017 Media Ad Spend Flat For Publishers

February 2, 2018


A new report from media ad sales platform Matrix Solutions reveals that media ad spend was flat for publishers in 2017.

Excluding political ad spend, ad spend in 2017 was nearly flat, with less than a 2% decrease from 2016, according to Matrix Solution’s first annual Advertising Spend Report.

“The stakes are higher than ever for media organizations looking to improve their bottom line,” stated Mark Gorman, CEO at Matrix Solutions. “Understanding where brands are investing provides media ad sales teams with a leg up in bringing in revenue more efficiently.”

Read More on Media Post