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Why Your Business Should Be ‘Marketing First’

July 31, 2018

Most organizations understand that marketing is important, but few adopt a holistic approach to recognize marketing as their top priority.

According to the 2018 B2B Marketing Mix report from Sagefrog, 67 percent of companies surveyed named lead generation as their top marketing objective. Of course leads are important, but now that customer experience is in the spotlight, too, marketing departments must do much more than just enable sales teams to do their job.

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