U.S advertising dipped 3% in December due to a slowdown in the growth of digital media. The results came from UBS Securities by way of a report from Standard Media Index, which also said that fourth-quarter 2017 was up 1% over the same period a year ago.
In the last month of the year, digital media had a slower 3.8% hike, down from 14.1% growth in November. For 2017 as a whole, digital saw a 10% increase versus the year before.
At the same time, national TV’ had worsening declines — to a 7% drop in the last month of the year from November’s 2% slip. For the fourth quarter, national TV fell 4%.