Considering that the major portion of a buyer’s journey takes place without his or her knowledge, salespeople have to rise above a long list of challenges, regardless of their industry. Competition is fierce, and organizations are finding that their salespeople are unable to tell a compelling enough value story to set themselves apart.
If those salespeople’s portfolios are complex, the challenge may even become insurmountable.
So, how can sales teams rise above? What does it take to stand out from the crowd and leave a memorable impression?