image: Burrow

The next hot medium for digital startup: New York City storefronts

August 7, 2018

Via: Ad Age

Rising rents for brick-and-mortar locations and competition from online retailers have left many storefronts in New York City unoccupied for months at a time. One digital startup is looking to take advantage of that real estate for advertising.

Burrow – think Casper for couches – will advertise in five storefronts in New York City this month, promoting its modular sofas that are supposedly easy to assemble and are delivered in compact boxes to cut down on shipping time and costs.

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