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Reimagining Cannes for a transformed industry. And perhaps relocating it

June 7, 2018

Via: Ad Age

The ad business is gearing up for another trek to the south of France for the Cannes Lions International Festival of Creativity. But this year, the sunny Mediterranean skies greeting us will belie more ominous, metaphorical clouds looming over our industry.

Last year’s announcement by Publicis that it would skip the ever-costlier festival this year led to much speculation about the future of advertising’s most celebrated event.

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