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Physical Retail Isn’t Dead: It’s Working With Tech to Be More Human-Focused

April 18, 2018

Via: Adweek

To understand the future of retail and its ever-evolving intersection with technology, look no further than Daft Punk.

Early on, Daft Punk tried to convince the world that they were technology rather than humans. To prove the point, their live performance consisted of the two robots perched atop an enormous pyramid of screens, blaring lights and sound at the audience. As it turns out, this was a perfect visual metaphor for the current state of retail marketing, where technology regularly launches uninvited assaults on all your senses, from digital billboards to pop-up ads to in-feed autoplay videos.

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