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Government’s WIC Program Gets A Brand Makeover

September 13, 2016

The U.S. government’s WIC program (officially known as the Special Supplemental Nutrition Program for Women, Infants, and Children) is one of the government’s most well-known and far-reaching projects, providing more than eight million mothers and children with food and support.

However, state and local WIC agencies have their own brand messages and logos, creating confusion and disconnection among potential participants.

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