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Google announces new features for retail advertisers at SMX Advanced

June 18, 2018


Google announced several new advertising features for retailers and brand manufacturers during a keynote discussion with Surojit Chatterjee, who leads product for Google Shopping, at SMX Advanced in Seattle last week.

The announcements include features for local selling, price comparisons and an update on Google Shopping Actions. Here’s a look at some of what was discussed onstage in Seattle.

Product price benchmarks for Shopping advertisers

Advertisers running Google Shopping campaigns will be able to compare their product prices against those of competitors.

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