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Digital Political Advertising in the Spotlight: Trends to Watch in the 2018 Midterm

July 2, 2018

As we approach one of the most hotly contested midterm elections in memory, we already know one winner: digital advertising has clearly emerged as the preferred medium for both candidates and voters.

Digital advertising technology has continued to advance almost as fast as the political landscape, providing campaigns with more options than ever to effectively reach their audiences. But campaign strategists will also need to keep a close eye on the regulatory environment as regulators sort through potential concerns brought to light in the 2016 election cycle.

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