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4 Areas That Would Benefit From a Retail-Centric Strategy

June 28, 2018

Via: Adweek

No two consumers are alike. We know this is true and of critical importance to marketers. Yet when it comes to search, retailers are often still focusing on certain keywords performing well rather than gleaning insights on distinct consumer journeys and aligning their search campaigns to larger business objectives.

For example, did you know that online flower shoppers who buy sympathy flowers are more loyal and have a 20 percent higher lifetime value?

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